Nilfisk
How do you give a vacuum cleaner a personality?
Challenge: Nilfisk was an industrial and commercial cleaner company, now trying to sell their products to consumers. But how do you get them noticed on a shoestring budget - in a market dominated by transparent, design-led brands like Dyson?
Solution: We focused on the brand’s proven reliability and effectiveness in industrial and commercial settings rather than trying to compete on style. And we tempered the rather brutal look of the products by adding a smile to the campaign voice.