Carbon
Challenge: How do you sell a new 3D Printing product to manufacturers?
Solution: You demonstrate in multiple ways the amazing way new techniques and materials can help them differentiate their products to stay ahead of the pack.
Background: For years 3D Printing has been promising to be “the next big thing”. But somehow it’s never got there. Because the products never quite live up to the promise - making them unfit for large scale production.
Carbon aims to be different. Led by former Tesla engineers. Its products combine software, hardware, and molecular science to enable customers to build high-quality products that traditional methods don’t allow - rapidly and reliably.
This page is deliberately copy dense. It’s here to demonstrate that I can deliver detailed, spec-heavy long-copy websites just as effectively as punchy ads.
Carbon today
First steps
With a branding background, I don’t just think about copy in isolation. I’m concerned about establishing a clear messaging platform. Especially for new and insurgent brands. Because the platform can affect the way we approach the copy. And even potentially how we structure the site. So here’s how I developed some initial approaches:
final Site Copy
With the input of the full team and the client, here’s the final copy. Which positioned Carbon as the company to finally deliver on the promise of 3D printing. With amazing new materials that could revolutionize products and processes. And case studies from respected companies - to prove the viability of the new technologies to deliver radically differentiated, next generation products.
CARBON SITE COPY:
Landing Page
Block 1:
Visual: Hero products: Automotive. Consumer. Industrial. Life sciences
Headline:
The power of 3D Printing. Without limits
Copy:
For 20 years 3D printing has promised to revolutionize manufacturing but failed to deliver. Carbon is the solution that delivers on that promise. Moving beyond 3D to a fully digital process with next generation materials that deliver parts robust enough for real-world production. Agile, efficient and available now – Carbon is the future of your process.
Block 2:
Visual: M1 Printer
Headline:
Tools to revolutionize your process
Copy:
Here are the tools of Carbon’s digital manufacturing revolution. They provide you with the power to redefine your process. Helping you end the delays, expense and uncertainty of traditional prototyping – and move into a fully digital-native process.
Subhead:
M1 Printer
Copy:
M1. The printer to create parts with the robust mechanical properties and seamless surface finish of injection-molded plastics.
Block 3 left:
Visual: Marsupial Printer
Subhead:
Marsupial Printer
Copy:
Carbon’s new premier printer. A large 192x120mm build area enables you to print bigger parts, with more parts per build.
Block 3 right:
Visual: WPW
Subhead:
Washer Parts Washer
Copy:
Our internet-connected washer simplifies the experience of creating great CLIP parts. It reduces human labor and solvent waste and minimizes user exposure to solvent.
Block 4:
Visual: Carbon’s new additive manufacturing materials.
Headline:
Next generation materials for radically better manufacturing
Copy:
Next generation materials form the building blocks of the Carbon revolution. Discover a range of plastics with properties that meet or outperform traditional alternatives – and bespoke materials precision-customized to your specific challenges.
Block 5:
Visuals: Hero images from multiple sectors.
Headline:
Bringing leading brands’ latest thinking to life
Copy:
Carbon is working with today’s largest brands and leading innovators to help make their most radically advanced thinking a practical reality. Here are some of those stories: [Links]
Visuals: Hero images from multiple sectors.
Block 6:
Headline:
The manufacturing process of the future. Robust and deployable now
Copy:
Carbon printers are a game-changing manufacturing solution, that’s why they are supported by design leaders like Autodesk, tech leaders like Google – and top manufacturers like Ford, Boeing and GM. Discover what Carbon can offer you.
Contact our sales team >
Sign up for our online newsletter >
Materials Landing Page
Visual:
Short industry case study story section: {See below]
Headline:
Next generation materials - fit for your products today
Copy:
The Carbon revolution is built on next-generation materials, with properties that match traditional alternatives. This makes your processes more flexible and cost-effective.
Visuals:
[Carbon’s next-gen materials (by category)]
Subheads:
PRO
Strong, Stiff. Manufacturing Proven Material.
DPR
Tough, Abrasion Resistant, Stiff
EPX
Strong Rigid
RPU
Tough, Abrasion Resistant, Stiff
EPU
Highly Elastic, Resilient
FPU
Tough, Impact Resistant, Abrasion Resistant, Moderate Stiffness
CE
High Temperature Resistant, Strong, Stiff
SIL
Flexible, Temperature Resistant
Headline:
Your challenges are specific. Our materials can be just as precise.
Copy:
In addition to Carbon’s ground-breaking standard materials, we also offer unmatched flexibility in customizing our materials to your specific needs and challenges. Carbon can offer what our competitors cannot because materials science is at the very heart of our company. Our senior team alone has over 150 registered patents to their names.
Footer:
[Footer]
Case Studies PAGE
Visual: Legacy Studios
Headline:
Legacy Studios. Closing the gap between imagination and reality
Copy:
Challenge: To decrease the time it takes to bring ideas to life, designers should be able to go all the way from concept to final product on a single machine. Unfortunately, traditional additive manufacturing is far from ideal – as it provides materials that are good enough to prototype and visualize, but not durable enough for the final product.
Solution: Carbon’s CLIP technology and RPU helps Legacy Studios both imagine and iterate new characters more effectively. From fine surface details of a character, to the custom internal bracketry that brings each character to life. RPU is “strong material that prints with accurate holes. So coming up with a character – or a custom bracket solution – is great. The material is a breath of fresh air. We’ve done really cool things... things that we’ve never tried before with 3D printing.” - Jason Lopez, Lead Systems Engineer, Legacy Studios
Learn more: [link to corporate story on Industries page]
[160 words]
Visual: Ford Motor Company
Headline:
Ford. Delivering materials that move additive manufacturing from “pipe dream” to production line
Copy:
Challenge: Major manufacturers know the potential of additive manufacturing. Unfortunately, they also know that traditional AM doesn’t deliver on this potential, because the results just aren’t robust enough for end-part use. The challenge is getting AM to the point where it can be adopted as an integral part of the design and production process.
Solution: Carbon’s CLIP technology and robust, next-generation materials, like RPU and EPU, took Ford to that point. Providing them with additive manufacturing that finally made sense for the challenges of real-world vehicles: “We’re thrilled. The parts we’ve tested are strong in all directions, just like injection molded parts. That’s the target we’ve been chasing for decades.” Ellen Lee, Team Leader in Additive Manufacturing Research, Ford Motor Company
Learn more: [link to corporate story on Industries page].
[113 words]
Visual: Delphi
Headline:
Delphi. Transforming small-run production into big business
Copy:
Challenge: Small and large companies often need small-run parts production. Traditional manufacturing makes this uneconomical and regular additive manufacturing doesn’t create production-ready parts.
Solution: Carbon’s selection of materials and CLIP technology have enabled Delphi to produce and validate a variety of parts, without the costs of injection molding or the fragility that comes from using traditional AM methods and materials. Delphi use EPU for grommets to protect wiring, FPU to shield parts during product assembly, and RPU for an array of electrical connectors. “It’s all about the materials and mechanical properties that we can achieve with Carbon’s technology.”- Jerry Rhinehart, Manager of AM Development, Delphi
Learn more: [link to corporate story on Industries page].
[104 words]
Visual: Alta Motors
Headline:
Alta. Fast-tracking product evolution with RPU
Copy:
Challenge: Innovative companies need to be able to test out ideas and rapidly iterate within the product design cycle to deliver the best possible products. Additive manufacturing can help with prototyping, but parts made with additive materials and processes can’t be guaranteed to behave like real-world production parts.
Solution: Alta Motors uses Carbon’s CLIP technology and RPU and EPU to rapidly generate functional prototypes that behave like road-ready parts in even the most strenuous production tests. “The material parts are a lot closer to manufactured parts, which gives us more confidence as we go into production.” – Jim Robbins, Engineering Program Manager, Alta Motors
Learn more: [link to corporate story on Industries page].
[102 words]
Visual: Carbon factory
Headline:
Removing the lag between customer demand and product evolution
Copy:
Challenge: Today’s companies need to keep evolving their designs to stay ahead of rapidly-changing customer demands, but the need to use different materials when prototyping and creating end parts inevitably leads to delays.
Solution: Carbon materials printed on the M1 provide the quality and flexibility to solve the problem. Manufacturers can move from prototype to end part without the need to change materials. When redesigning the M1’s motor mount, Carbon mechanical engineer EJ Sabathia used RPU for everything – from functional prototyping to the finished part itself. RPU offered the same tensile and yield strength as the previous aluminum part, and also reduced the motor noise the aluminum part amplified. “The best part is that with CLIP, unlike traditional manufacturing, you don’t have to consider the costs of changing your tools and your mold each time you want to change the design.”
Learn more: [link to corporate story on Industries page].
[143 words]
Materials details page
1.
Top Section:
Top Image: RPU image
Top left:
Headline:
RPU – Rigid Polyurethane
Our stiffest, most versatile polyurethane-based resin.
Copy:
TOUGH. ABRASION RESISTANT. STIFF. Perfect for a wide variety of uses, including consumer electronics, automotive and industrial components. RPU performs well under stress, combining strength, stiffness, and toughness. RPU offers the functional capabilities of parts machined in metal.
Visual: Industry story link
Top right:
Visual: Lead industry story
2.
Center Section:
Visual: RPU/ABS comparative graph
Headline:
Superior Mechanical Properties vs. ABS
Copy:
RPU is stiff and strong, with ultimate tensile strengths between 40 and 55 MPa. RPU withstands stresses up to 40 MPa before yielding, and elongates 135% before breaking. This combination of strength and ductility enables it to outperform ABS – and makes it an excellent replacement for Nylon.
YIELD STRENGTH
40 -55 MPa
TENSILE STRENGTH
40 -55 MPa
ELONGATION AT BREAK
90 – 140%
YOUNG’S MODULOUS
1500 – 2000 MPa
ABOUT OUR METHOD—ASTM D638. The stress-strain curve is an objective view of how a material will behave in use. It reveals the maximum stress and strain a material can handle along with important properties such as stiffness and yield.
3.
Lower-center Section:
Headline:
RPU in Your Business
Section copy:
Superior Surface Quality
RPU parts created on a Carbon printer have very high resolution and very good surface quality.
Size and Color
RPU engineering resins come in 400 mL cartridges. Colors: Black
Dispensing
RPU is a two-part resin, which must be mixed when dispensed.
Printing
The build shown is 24.5 mm tall. It took 1 hr 2 mins to print on an M1.
Post-processing
Light sets the shape. Heat sets the properties.
Example
[Visual: Part]
Example enclosure featuring threading and snap fits.
4.
Bottom Section:
Headline:
Carbon Materials: at a Glance
RPU
TOUGH. ABRASION RESISTANT. STIFF.
FPU
TOUGH. IMPACT AND ABRASION RESISTANT. MODERATE STIFFNESS.
EPU
HIGHLY-ELASTIC. RESILIENT.
CE
HIGH TEMPERATURE RESISTANCE. STRONG. STIFF.
UMA
GENERAL PURPOSE.
Footer:
[Footer]
Link: White paper download link [FPU Technical and Safety Data sheets]
UMA Materials detail page
1.
Top Section:
Top Image: UMA image
Top left:
Headline:
UMA – Urethane Methacrylate
Our rigid prototyping resin family.
Copy:
GENERAL PURPOSE. Perfect for prototyping and general purpose use with properties similar to conventional SLA resins. The UMA family prints quickly, has excellent resolution, and performs well enough to withstand moderate functional testing. They are single-cure resins, therefore post-processing does not require a thermal bake step. UMA resins are available in six colors — cyan, magenta, yellow, black, white, and gray. These colors can be mixed to create custom colors.
Visual:
Industry story link
Visual: Industry story link 2
Top right:
Visual: Lead industry story
2.
Center Section:
Visual: PR/ Competitor Prototyping Materials
Headline:
Mechanical Properties vs. Competitor Prototyping Materials
Copy:
UMA 90 is a tough, high resolution single-cure resin, useful in applications like manufacturing guides and tooling where enhanced toughness versus PR 25 is required.
YIELD STRENGTH
43 – 49 MPa
TENSILE STRENGTH
46+/- MPa
ELONGATION AT BREAK
15 – 19%
YOUNG’S MODULOUS
1900 – 2100 MPa
ABOUT OUR METHOD —ASTM D638. The stress-strain curve is an objective view of how a material will behave in use. It reveals the maximum stress and strain a material can handle along with important properties such as stiffness and yield.
3.
Lower-center Section:
Headline:
UMA in Your Business
Section copy:
Good Surface Quality
UMA parts created on a Carbon printer have high resolution and good surface quality.
Colors
UMA resins are available in Cyan, Magenta, Yellow, Black, White and Gray.
Dispensing
UMA uses a convenient drainback bottle for ergonomic and mess-free pouring.
Printing
The build shown is 24.4 mm tall. It took 1 hr 5 mins to print on the M1.
Post-processing
UMA parts undergo a flood UV cure after they are washed.
Final Part
[Visual: Part]
This impeller prototype is one of many possible iterations.
4.
Bottom Section:
Headline:
Carbon Materials: at a Glance
RPU
TOUGH. ABRASION RESISTANT. STIFF.
FPU
TOUGH. IMPACT AND ABRASION RESISTANT. MODERATE STIFFNESS.
EPU
HIGHLY-ELASTIC. RESILIENT.
CE
HIGH TEMPERATURE RESISTANCE. STRONG. STIFF.
UMA
GENERAL PURPOSE.
Footer:
[Footer]
Link: White paper download link [FPU Technical and Safety Data sheets]
FPU Materials detail pagE
1.
Top Section:
Top Image: RPU image
Top left:
Headline:
FPU – Flexible Polyurethane
Our flexible, impact abrasion and fatigue resistant polyurethane.
Copy:
TOUGH. IMPACT AND ABRASION RESISTANT. MODERATE STIFFNESS. FPU is a good choice for parts that must withstand repetitive stresses such as living hinges or friction fit. FPU withstands repeated impact without permanently deforming or breaking. It displays excellent shape retention and rebound with very little abrasion from the impact.
Visual: Industry story link
Visual 2l: Industry story link
Top right:
Visual: Lead industry story
2.
Center Section:
Visual: FPU/ Polypropylene comparative graph
Headline:
Mechanical Properties vs. Injection-molded Polypropylene
Copy:
FPU behaves similarly to injection-molded polypropylene with moderate stiffness and impact strengths between 35 and 45 J/m. FPU elongates over 300% before breaking under 30 MPa of stress.
Subheads:
YIELD STRENGTH
19 - 21 MPa
TENSILE STRENGTH
28 - 30 MPa
ELONGATION AT BREAK
270 - 300%
YOUNG’S MODULOUS
750 - 970 MPa
ABOUT OUR METHOD —ASTM D638. The stress-strain curve is an objective view of how a material will behave in use. It reveals the maximum stress and strain a material can handle along with important properties such as stiffness and yield.
3.
Lower-center Section:
Headline:
FPU in Your Business
Subheads:
Quality
FPU parts created on a Carbon printer have excellent mechanical qualities.
Size and Color
FPU engineering resins come in 400 mL cartridges. Colors: Black (Limited availability)
Dispensing
FPU is a two-part resin, which must be mixed when dispensed.
Printing
The build shown is 176 mm tall. It took 4 hrs 45 mins to print on an M1.
Post-processing
Light sets the shape. Heat sets the properties.
Final Part
[Visual: Part]
Flexible polyurethane beam suspended on a base made of our durable rigid polyurethane.
Subheads:
YIELD STRENGTH
19 - 21 MPa
TENSILE STRENGTH
28 - 30 MPa
ELONGATION AT BREAK
270 - 300%
YOUNG’S MODULOUS
750 - 970 MPa
ABOUT OUR METHOD —ASTM D638. The stress-strain curve is an objective view of how a material will behave in use. It reveals the maximum stress and strain a material can handle along with important properties such as stiffness and yield.
4.
Bottom Section:
Headline:
Carbon Materials: at a Glance
Subheads:
RPU
TOUGH. ABRASION RESISTANT. STIFF.
FPU
TOUGH, IMPACT AND ABRASION RESISTANT. MODERATE STIFFNESS.
EPU
HIGHLY-ELASTIC. RESILIENT.
CE
HIGH TEMPERATURE RESISTANCE. STRONG. STIFF.
UMA
GENERAL PURPOSE.
Footer:
[Footer]
Link: White paper download link [FPU Technical and Safety Data sheets]
EPU Materials detail page
1.
Top Section:
Top Image: EPU image
Top left:
Headline:
EPU – Elastometric Polyurethane
A high performance polyurethane elastomer.
Copy:
HIGHLY-ELASTIC. RESILIENT. EPU is useful for demanding applications where high elasticity, impact and tear resistance are needed - such as cushioning, gaskets, and seals. EPU exhibits excellent elastic behavior under cyclic tensile and compressive loads.
Visual: Industry story link
Visual 2: Industry story link
Top right:
Visual: Lead industry story
2.
Center Section:
Visual:
EPU/ Polypropylene comparative graph
Headline:
Mechanical Properties vs. Injection-molded Elastomers
Copy:
EPU behaves similarly to injection-molded elastomers, exhibiting elastic behavior over a wide temperature range. It elongates over 250% before breaking.
TENSILE STRENGTH
5 - 7 MPa
ELONGATION AT BREAK
180 - 200%
YOUNG’S MODULOUS
7 - 9 MPa
TEAR STRENGTH
20 - 26 MPa
ABOUT OUR METHOD —ASTM D638. The stress-strain curve is an objective view of how a material will behave in use. It reveals the maximum stress and strain a material can handle along with important properties such as stiffness and yield.
3.
Lower-center Section:
Headline:
EPU in Your Business
Subheads:
Superior Surface Quality
EPU parts created on a Carbon printer have very high resolution and very good surface quality.
Size and Color
EPU engineering resins come in 400 mL cartridges. Colors: Black
Dispensing
EPU is a two-part resin, which must be mixed when dispensed.
Printing
The build shown is 26 mm tall. It took 49 mins to print on an M1.
Post-processing
Light sets the shape. Heat sets the properties.
Final Part
[Visual: Part]
The mesh is soft, elastic, and tough.
4.
Bottom Section:
Headline:
Carbon Materials: at a Glance
Subheads:
RPU
TOUGH. ABRASION RESISTANT. STIFF.
FPU
TOUGH. IMPACT AND ABRASION RESISTANT. MODERATE STIFFNESS.
EPU
HIGHLY-ELASTIC. RESILIENT.
CE
HIGH TEMPERATURE RESISTANCE. STRONG. STIFF.
UMA
GENERAL PURPOSE.
Footer:
[Footer]
Link: White paper download link [FPU Technical and Safety Data sheets]
CE Materials detail page
1.
Top Section:
Top Image: CE image
Top left:
Headline:
CE – Cyanate Ester.
A high performance material with a heat deflection
Copy:
HIGH TEMPERATURE RESISTANCE. STRONG. STIFF. Perfect for under-the-hood applications, electronics, and industrial components. CE is a high performance material with heat deflection temperatures up to 219°C [426°F]. Marked by excellent strength, stiffness, and long-term thermal stability.
Visual: Industry story link
Visual 2: Industry story link
Top right:
Visual: Lead industry story
2.
Center Section:
Visual: CE/ Glass-filled Nylon 6,6 comparative graph
Headline:
Mechanical Properties vs. Glass-filled Nylon 6,6.
Copy:
CE behaves similarly to 14% glass-filled Nylon 6. It has excellent thermal stability and chemical resistance. CE withstands over 100 MPa of stress before breaking.
YIELD STRENGTH
90 - 110 MPa
TENSILE STRENGTH
90 - 110 MPa
ELONGATION AT BREAK
2.5 – 4.0%
YOUNG’S MODULOUS
3800 - 4500 MPa
ABOUT OUR METHOD —ASTM D638. The stress-strain curve is an objective view of how a material will behave in use. It reveals the maximum stress and strain a material can handle along with important properties such as stiffness and yield.
3.
Lower-center Section:
Headline:
CE in Your Business
Subheads::
Superior Surface Quality
CE parts created on a Carbon printer have very high resolution and very good surface quality.
Sizes and Color
CE engineering resins come in 375 mL cartridges. Colors: Amber
Dispensing
CE is a two-part resin, which must be mixed when dispensed.
Printing
Print speed is a function of part geometry and quality desired.
Post-processing
Light sets the shape. Heat sets the properties.
Final Part
[Visual: Part]
Bars made of CE after post-processing.
4.
Bottom Section:
Headline:
Carbon Materials: at a Glance
Subheads:
RPU
TOUGH. ABRASION RESISTANT. STIFF.
FPU
TOUGH. IMPACT AND ABRASION RESISTANT. MODERATE STIFFNESS.
EPU
HIGHLY-ELASTIC. RESILIENT.
CE
HIGH TEMPERATURE RESISTANCE. STRONG. STIFF.
UMA
GENERAL PURPOSE.
Footer:
[Footer]
Link: White paper download link [FPU Technical and Safety Data sheets]