AUTODESK. IPAD 3D EXPERIENCE
Problem: How do you prove your product is as good as you say?
Solution: You help potential users experience it for themselves - wherever they are. This iPad app helps them do just that..
IMMERSIVE 3D EXPERIENCE
The app lets used experience the breadth and depth of Autodesk’s offering. Across multiple industries and types of design challenge.
Scrolling through initial sketches to final prototypes, viewers get to experience how Autodesk’s 3D technology enables them to visualize, analyze, and experience ideas before they’re real.
INTERACTION
The app lets you choose between projects. Pinching and dragging lets you move around building and objects internally and externally. Tilting the iPad allows you to fly around them with more freedom to analyze every inch and angle an object, project or construction. We created this experience in collaboration with Cooliris whose 3D engine is the core system of this 3D tour.
One project
The Tianjin Port Building. A virtual tour of a showcase construction project designed and engineered with Autodesk products.
This app was part of the “Accelerating Better Design” campaign. That positioned Autodesk as a leader in delivering a smarter, better future in every aspect of life, through the power of design.
OUtcomes
This was a key part of a successful brand campaign that helped awareness and Autodesk software sales to record highs.