Museums and cultural institutions

I’ve worked on a range of other leading Museum and Culture accounts on visitor campaigns, B2B and partner DM and collateral - and successful fundraising initiatives. Here are a couple of examples:

the National Maritime Museum

Background: The National Maritime Museum is an iconic museum of the sea. A century-old institution that’s an official UNESCO world heritage site.

Challenge: How do you get modern audiences interested in a museum about bygone naval history?

Solution: You tell stories that feel relevant to them. Heroic stories of historic struggles. Relevant stories that explain how we got from the past to the present. Intriguing stories that bring past generations back to life. And personal stories that explain the forces that formed who you are today. I’ve worked on a variety of campaigns that have continued to drive up attendance at this UNESCO world heritage site.

Outcomes: Our work played their part in boosting visitor numbers by 70% – around a million extra people – over a 36 month period.

“Atlantic Worlds” campaign

For a new gallery exploring the complex and far-reaching social, economic and personal effects of Atlantic trade.

 

“NELSON AND NAPOLEON” CAMPAIGN

For a new exhibition commemorating a pivotal event in European - and ultimately world - history.

 
 

“Because their story are your story” Campaign

Who are we? Why do we identify as we do? Or think as we think? This exhibition helped visitors explore discover how each of our diverse modernl identities have been shaped and formed by the identities, drives, beliefs and choices and choices of past generations, sometimes thousands of miles away from us.

 

the natural history museum

Background: London’s National Maritime Museum is a 140 year old institution. that’s a globally pre-eminent centre of natural history and research. I worked on fundraising for a major extension known as the Darwin Center.

Challenge: Challenge: How do you get the funding from private donors to build a $48 million science center?

Solution: You forget the “dry” science – and appeal to the sense of wonder in all of us. I asked mega-donors to imagine a unique new space “Where All the Past is Present”.

80 million species and millions of years of history coming to life again at last. In a new and uniquely experiential environment - where you can engage face-to-face with scientists who are as enthusiastic as you are. 

Outcomes: The picture our campaign painted helped raise the full $52 million (£42 million) funding. Making the Natural History Museum's proposed new Darwin Center a reality.

Agency: Virtuality, London

 

I’ve worked on a range of other leading Museum and Culture accounts. On visitor campaigns, B2B and partner DM and collateral - as well as fundraising.