Charles Schwab. Fintech video scripts.

Challenge: How do you get people to use fintech products?

Solution: You create explanatory scripts to make every part of the experience feel easy and intuitive.

I’ve scripted explanatory videos for fintech products. I’ve also managed scripting teams and provided script structures to aid the rapid production of scripts by teams under me.

Here are a couple of examples:

Schwab mobile

Schwab “On Investing” App

Complete with R1 revisions!

“Why schwab?” Video

Agency: AKQA

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