Barclays iShares. Digital Launch. (b2B)
How do you make people trust stockbrokers?
Problem: How do you convince brokers to recommend your products instead of your competitors’?
Solution: Traditional managed funds are opaque - making it hard to track how well you’re doing or what fees you’re paying. So in a fun, humorous way we focus on the superior levels of simplicity and transparency Barclays new iShares funds offer. Providing brokers with something new and better - to built higher levels of trust and engagement with clients.
Page takeover
Headline: IT’S TIME TO CLEAR THE FINANCIAL FOG
Blow away the fog surrounding investing. This was the first ever “page takeover” of the Wall Street Journal.
banners
Headline: CAN YOUR CLIENTS NAME MORE 70’S BANDS, 80’S MOVIES AND 90’S COP SHOWS - THAN STOCKS IN THEIR PORTFOLIO?
Rollover ends on “00”.
Headline: IT’S HARD TO HAVE BUYER’S REMORSE - IF YOU HAVE NO IDEA WHAT YOU ARE PAYING FOR.
Most investors have no clue what their actively-managed portfolio contains.
Headline: HOW DID IT COME TO THIS? YOU HAVE SO MUCH MONEY YOU STOPPED CARING ABOUT IT?
iShares gets rid of hidden costs and other ways to con investors.
Headline: IS YOUR CLIENT-ADVISOR BOND THE STRONGEST SUBSTANCE KNOWN TO MAN?
The more your customers can see, the more they can trust. Switch customers to iShares and you’ll build a stronger bond with them.
EXPANDED STATE
Banners expand to explain the four pillars of IShares investing revolution: Truth. Clarity. Responsibility. Value.
OUTCOMES
The campaign picked up AIC and OMMA awards. And helped progress the big switch from “hidden charge” actively-managed funds to ETFs. Today iShares is a multi-billion dollar investing leader. (Agency: Ogilvy)
OUTCOMES
The campaign picked up AIC and OMMA awards. And helped progress the big switch from “hidden charge” actively-managed funds to ETFs. Today iShares is a multi-billion dollar investing leader. (Agency: Ogilvy)