Autodesk. Architecture engineering & Construction
Challenge: Convince architecture, engineering and design firms to invest in Autodesk software
Solution: Focus on how Autodesk’s Building Information Modeling’s incorporation of multidisciplinary data removes the downtime, guesswork and “unexpected eventualities” that typically dog large-scale projects.
campaign:
Removing the barriers to better business
Headlines target the real-world challenges of today’s complex multidisciplinary construction projects. Banner visuals echo the theme, with a build that echoes a “sliding puzzle”.
headlines
Clickthrough on banners leads to expanded states that offer specific data on products, and explanatory videos demonstrating the specific advantages of Autodesk BIM software. For instance "Guesswork” banner leads to a path targeting the “Uncertainties that lead to mistakes, waste and delays. With subcategories of “Better Decisions”, “Fewer Conflicts” and “Faster Delivery”.
Clickthrough leads to expanded states that serve up explanatory videos that show how Autodesk software removes the most formidable barriers AEC professionals typically face.
banner expansion
AEC landing page
Features images of recent “hero projects” around the world designed with Autodesk BIM products.
