New Index — Mike Kerr Ideasmonster

Employer branding for a hospital. Recruiting nurses - by inverting prejudices.

Online project for a tech company. To stop customers cancelling within weeks of joining up.

Print ads for a news company. They make no sense. And that’s the point.

Branding campaign for a big bank. What do you do when the whole world hates you?

Medical pitch for a new drug for thrush. Because doctors need to “get it” too.

DM for a production facility. To persuade creative types to stretch their imaginations.

Video for a design software company. It got 600,000 YouTube views. Not bad for a B2B brand.

Video for a giant engineering firm. Making a 30,000 employee mega-company feel human and focused.

Print ads for an industrial vacuum cleaner. It’s ugly, but effective.

Banner ads selling billion dollar funds. With a few pieces of folded paper.

Recruitment ads for a local police force. Using streets, elevators and take-out cartons as media.

Billboard adds for a local Muni. Showing how a far small network can take you.

B2B ads for a Cloud company. Making fun of old ways of working.

Recruitment ads for an antivirus company. Using scary virus names - to focus on a scarier threat.

Online project for a tech company. To stop customers cancelling within weeks of joining up.

Banner ads for an financial brand. Clearing the fog around investing.

Outdoor Ads for a dull newspaper. Cutting up real headlines - to make things interesting.

An odd shaped brochure. For an odd shaped proposition.

Full site copy for a next-gen 3D printing tech company. To show I can deliver detailed content.

A strategy doc for a credit company. To show I can do creative strategy.

Print campaign for a cosmetic surgery company. Telling the ugly truth about beauty.

Rebranding project for the world’s biggest bank. What do you do when no-one trusts you anymore?