Financial
Citibank
Branding campaign for a big bank. What do you do when the whole world hates you?
Citibank
How do you maintain a consistent brand voice across over 100 countries?
Barclays
Banner ads selling billion dollar funds. With a few pieces of folded paper.
Charles Schwab
Digital Manifesto
consumer
Docklands Light Railway
Billboard adds for a local Muni. Showing how a far small network can take you.
Nilfisk
Print ads for an industrial vacuum cleaner. It’s ugly, but effective.
health & wellness
NHS
Recruitment ads for a hospital. Subverting common prejudices to make a point.
ACS
Print campaign for a cosmetic surgery company. Telling the ugly truth about beauty.
mycovia
Medical pitch for a new active compound for thrush. Because doctors need to “get it” too.
technology
Online project for a tech company. To stop customers cancelling within weeks of joining up.
Autodesk
Video for a design software company. It got 600,000 YouTube views - not bad for a B2B brand.
Trend Micro
Recruitment ads for an antivirus company. Using scary virus names - to focus on a scarier threat.
Box
B2B ads for a Cloud company. Ridiculing the old ways of working.
Events and Fundraising
AUTODESK UNIVERSITY
EVENTS. Exhibition banners. Sector: Tech.
NATURAL HISTORY MUSEUM
FUNDRAISING. Copywriting // Sector: Culture
media
BBC Worldwide
Print ads for a news company. They make no sense. And that’s the point.
Irish News
Outdoor Ads for a dull newspaper. Cutting up real headlines - to make things interesting.
BBC post-production
DM for a production facility. To persuade creative types to stretch their imaginations.
Red Bee Media
Everyone knows your parent company. Now how do they take a look at you?
BBC Worldwide
Cross-cultural campaigns. That ran across the US, UK, India, Africa and the Middle East.
DM & brochurework
Royal Observatory Greenwich
An odd shaped brochure. For an odd shaped proposition.
BBC Newshour
Selling global news to B2B partners around the globe.
Culture
architecture, Engineering & design
AECOM
Video for a giant engineering firm. Making a 30,000 employee mega-company feel human and focused.
AECOM
Rebranding. Brand guidelines.
creative strategy
long copy
CARBON 3D
Full site copy for a next-gen tech company. The dev is in the details.
VISA
Branch training materials.
naming
CITIBANK
Sample of Naming Projects I ran. As Director of Naming & Writing at Landor.
historic England
Report Naming. How should we remember the past? And what about all those monuments?
Metropolitan Police
Recruitment ads for a local police force. Using streets, elevators and take-out cartons as media.
Box
B2B ads for a Cloud company. Making fun of old ways of working.
Barclays
Banner ads for an financial brand. Clearing the fog around investing.
Irish News
Outdoor Ads for a dull newspaper. Cutting up real headlines - to make things interesting.
Royal Observatory Greenwich
An odd shaped brochure. For an odd shaped proposition.
CARBON 3D
Full site copy for a next-gen tech company. To show I can write long copy too.
Visa
A strategy doc for a credit company. To show I can do creative strategy.
ACS
Print campaign for a cosmetic surgery company. Telling the ugly truth about beauty.
CITIBANK
Rebranding project for the world’s biggest bank. What do you do when no-one trusts you anymore?