AUTODESK. puzzle CAMPAIGN. (b2b)
Challenge: Complex construction projects typically come in late and millions over budget. Leading to headaches for architects, engineers and construction companies. And anger and mistrust from clients. How do you show you understand the problem and have a software to solve it?
Solution: Illustrate how the process feels to those implementing it. By turning the ads into animated puzzles. With multiple moving pieces constantly shifting, assembling and reassembling. Until Autodesk brings it all together.
banner ANIMATION
Banner animations built like a child’s sliding puzzle.To visually mirror the puzzle architects, engineers and construction companies faced in delivering vast multidisciplinary projects.
1 and 2. Each ad starts with multiple moving pieces constantly shifting, assembling and reassembling. 3 and 4. …Until they finally come together perfectly to deliver each headline. 5. Then the barriers between each piece dissolve into one cohesive whole - as we deliver the tagline: “Removing the Barriers to Better Business”.
headlines
Headlines targeted the most commonly cited pain-points professionals experienced on delivering projects: Guesswork. Unexpected problems or changes. And production downtime. With banners highlighting each one. Iinking through specific software features and benefits addressing each problem.
RICH MEDIA BANNERS. ROLLOVER STATE/TRANSITION
Banners animations would feature specific recent large projects successfully built on Autodesk BIM software.
EXPANDED STATE
EXPANDED STATE. VIDEO PLAYER INTERACTION
Featured categories speak directly to the banner promises: Better Decisions. Fewer Conflicts. Faster Decision-making.